Case Study

The K Club

THE K CLUB

SOCIAL MEDIA CONTENT
CONTENT STRATEGY
BRAND FILMS
VIDEO EDITING

Client Since / 2023

Location / Straffan, County Kildare, Ireland

Fun Fact / The K Club hosted the 2006 Ryder Cup, the first held in Ireland.



ABOUT

The K Club in Straffan, County Kildare, is one of Ireland’s best-known golf resorts and the venue of the 2006 Ryder Cup. Maverick Social creates social-first video for the resort, from estate and guest-experience pieces to tournament-week content, including the ‘Overheard’ series filmed in partnership with The K Club at the 2025 Amgen Irish Open.

SELECTED WORK

Click the images below to see a selection of our recent work for The K Club.

Sommelier tasting wine in a cellar, still from Maverick Social hospitality content

Wine Tasting

2024

Close-up of a woman drawing an archery bow, still from Maverick Social hospitality content

ARCHERY

2025

Close-up of a barn owl, still from Maverick Social hospitality content

MEET THE BIRDS 

2025

Golfer mid-swing, still from Maverick Social golf content

ONE MORE ROUND

2025

Smiling golfer with spectators behind

WINNER

2025

Packed grandstand beside a golf green

OVERHEARD

2025

SERVICES

A closer look at selected projects for The K Club.

IRISH OPEN

Overheard at the 2025 Amgen Irish Open: In partnership with The K Club, we captured the overheard moments of tournament week, the lines and reactions that never make the broadcast. Full tournament case study: /case-study-elite-sports-k-club-irish-open/

Golfer beside the water at The K Club, Straffan
Let’s create
Some magic
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