Tesla on the Wild Atlantic Way
When Tesla challenged us to complete the world’s longest defined coastal route in one of their state of the art vehicles, we couldn’t say no.
We created an epic adventure film showcasing not only the Tesla Model X but also Ireland’s spectacular landscape.
A Complete In House Production
From ideation to delivery, this film was conceived, produced, filmed, edited, coloured and licenced by our team.
We negotiated funding from Údarás na Gaeltachta along with a private source. Accommodation was supplied by each of the locations featured in the film.
The luxury hotels doubled as charging locations, making them the perfect places to stay on the Wild Atlantic Way.
Dream it.
We wanted to prove that a Tesla could complete Ireland’s famous Wild Atlantic Way without compromise. We also partnered with a number of Ireland’s most luxurious hotels to show the charging infrastructure available in the west.
Film it.
Shot over the course of 10 days, we travelled almost 2000 kilometers in the Tesla. We discovered Ireland’s beautiful landscape and fell in love with the car. Filming was dynamic but challenging. Working with two drones, a 360 rig and two stabilised 4K cameras, we ensured all angles were covered.
Deliver it.
Condensing the hundreds of hours of footage into a single 11-minute film was the ultimate challenge. Our aim was to keep our audience glued to their screens until the end. Epic landscape shots and dynamic editing were key to maintaining engagement. We sourced and licenced the music and colour graded the piece. We believe we have created an epic film that has delivered on our initial idea of an adventure without compromise.
The Journey
We started our journey on the shores of Lough Eske, Donegal, staying at Harvey’s Point. Seeing sunset at Sliabh Liag was a breathtaking way to start the trip. Then we drove through Sligo, sampling some delicious seafood in Shells Café on Strandhill. Downpatrick Head’s famous sea stack was next. We also witnessed the “Eire 64” sign, which was used to signal to American planes during WWII that they had arrived to Ireland.
Europe’s most westerly electric vehicle charging point in Gielty’s was next, on Achill Island. We camped in the car under the stars at Keem Beach and took in the spectacular sunrise. After driving through Doo Lough, we arrived in Ireland’s only Forbes 5-star hotel, Ashford Castle. On the shores of Lough Corrib, we charged the car and enjoyed the hospitality in Ashford.
Next, we drove through Connemara and took in the rugged beauty of the Twelve Bens Mountain range. We stayed the night in Ballynahinch Castle and indulged in some of their famous fly fishing. After getting a full charge, we ventured to Dog’s Bay, a stunning tombolo.
We then made our way to the Builín Blasta Cafe & Bakery for lunch. We headed for Galway City, but not before we braved the cold and went for a dip in the Atlantic from the Blackrock diving towers in Salthill. Next was the famous family-run pizzeria Dough Bros for dinner. With fantastic food and great company, we really got a taste of the culture Galway is renowned for.
The Burren in County Clare was next as we headed for the magnificent Cliffs of Moher. After taking in the view atop the cliffs, we made our way to another of Ireland’s Legendary Castles, Dromoland Castle. Once the homestead of Ireland’s High King Brian Boru, Dromoland is fit for royalty.
The Kingdom was next as Kerry roved into view. The mystical aura of the Gap of Dunloe in the fog enveloped us as we headed to our next charging destination, The Europe Hotel and Resort. Having plugged in the car, we took time to relax in the tranquil, magnificent surroundings of the Europe Hotel. As we came to the final night of our adventure, we couldn’t help reminisce about the extraordinary journey we were on.
After getting a night of restful sleep, we ventured on. We drove through the staggering Conor’s pass. With drops of over 100 metres, we really had to be on the ball, but Tesla’s autopilot system meant that we completed it without breaking a sweat.
Before we knew it, the sun was setting on our final day as we arrived to Dingle, the beautiful fishing village in West Kerry famous for its fresh fish and lively atmosphere. There was no better place to complete our adventure.