The 2023 Ryder Cup

Bolstering media impressions by capturing the heart of the tournament: the Ryder Cup fans.

The Ryder Cup is widely regarded as one of the most prestigious and highly-anticipated events in the world of golf.

Throughout the 2023 tournament at Marco Simone Golf Club & Country Club in Rome, our team was challenged to authentically showcase the experience of attending the Ryder Cup with a dynamic twist – crafting high-quality, quick-turnaround short-form video content to elevate the Ryder Cup’s social channels.

The Ryder Cup

Brief

The Ryder Cup team challenged us to create a creative brief that put the fans at the centre of the content.  Their aim was to showcase the atmosphere by creating compelling short-form social content. 

With the goal of increasing the tournament’s viewership and bolstering its online presence, we knew we had to approach the video content in a novel way to attract a diverse audience and increase the digital engagement of the tournament.

Solution

Brief Creation

With so many different stories to tell, our team started by focusing on the key moments of the tournament and how each fan might experience them. 

We worked collaboratively with the Ryder Cup team to craft a blueprint for 25 bespoke pieces of content.  Each piece had to tell a different story.  With fans experiencing the play on the course, the hospitality experiences, the fan zone, concerts and ceremonies, it was important to plot out each story in order to be able to execute each one effectively with the limited resources we had onsite.

Pre-Production

We knew we wanted to create shareable content that stood out from traditional golf coverage. We created a shot list that included dynamic animations, compelling music, unique angles, humorous concepts and powerful sound design.

This pre-production work ensured that when we got onsite, every member of the team knew exactly what they had to do.

Shoot

Throughout the tournament week in Rome, Maverick Social shot and edited a total of 25 short-form videos.

Outcome

Our team’s videos contributed to a record-breaking engagement outcome for the Ryder Cup brand, both during and after the tournament. In total, some of the online engagement highlights from the event’s digital media coverage are as follows: 

  • 600M Ryder Cup impressions and page views across RCE, RCU and RC channels

  • 347,106,426 impressions and pageviews for Ryder Cup Europe’s online channels –  a 117% increase from the 2018 Ryder Cup in Paris, which totalled 160 million impressions

  • 197.6M video views across RCE, RCU and RC channels

  • 26.7M interactions across RCE, RCU and RC channels

  • 500,000 new followers combined for the Ryder Cup’s social channels

Fan Appreciation


Cup Cutting

Chef’s Kiss

POV as a Fan

All-Star Match

Ryder is Ready

Stop Motion

The First Fans


Final Moments

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