Case Study

CRAFTED IRELAND

Crafted Ireland

STRATEGIC CONSULTATION
CONTENT STRATEGY
VIDEO CREATION
VIDEO EDITING

CLIENT SINCE / 2021

INDUSTRY / Travel

LOCATION / Ireland

ABOUT

Named in Travel + Leisure’s 2025 A-List as a Top Travel Advisor in Ireland, Crafted Ireland is a premier boutique DMC specialising in bespoke luxury travel. Operating with international partners and clients, Crafted Ireland creates a unique itinerary for every group travelling to Ireland. 

Since 2021, Maverick has been proud to partner with Crafted Ireland to create high-quality video content. With a diverse mix of promotional films, YouTube videos and social content, our work authentically captures the personal detail behind each trip and strengthens Crafted Ireland’s brand presence.

SELECTED WORK

Click the images below to watch some of our recent work with Crafted Ireland.

Waves crashing against Irish cliffs, Crafted Ireland content by Maverick Social

familiarisation “fam” trip

2025

Woman looking out over a lake, Crafted Ireland content by Maverick Social

mega “fam”

2024

Castle ruin by a lake, Crafted Ireland content by Maverick Social

“fam” trip social cut

2025

Cliffs on the Irish coast, Crafted Ireland content by Maverick Social

“Fam” trip social cut

2024

SERVICES

read more about our recent work with crafted ireland below.

MEGA "FAM"

Using footage gathered over years of collaboration, we created a piece weaving together multiple Familiarisation "FAM" trips into one cohesive visual journey. Set to a carefully chosen score, it captures the warmth and connection felt when traveling with Crafted Ireland. The final film stands as a powerful culmination of years of storytelling.

[ KEY FEATURES ]

  • On-site cinematic production
  • Colour grading, music supervision, and delivery
  • Master film plus social cutdowns
  • Visual Style and Brand Alignment
Cliffs on the Irish coast, Crafted Ireland content by Maverick Social

Alongside the "FAM" trip edits, we delivered a library of social-ready assets that carry the same inside look into a Crafted Ireland trip.

[ KEY FEATURES ]

  • Social-first video cutdowns
  • Multi-platform aspect ratios
  • Title and end-frame templating
  • Delivery package for client scheduling

Donkeys grazing beside a lake, Crafted Ireland content by Maverick Social

Maverick captured Crafted Ireland’s Familiarisation "FAM" trip from the inside out, blending cinematic scenes with authentic, unscripted moments to showcase the warmth, elegance and genuine spirit of Irish hospitality.

[ KEY FEATURES ]

  • Immersive Cinematic Filmmaking
  • Embedded Storytelling
  • Visual Style and Brand Alignment
  • Balanced Direction
Irish countryside with a lone tree, Crafted Ireland content by Maverick Social
Let’s create
Some magic
Maverick Social logo

Address

17 Percy Pl,

Ballsbridge,

Dublin 4,

D04 V250

 

get in touch

hello@maverick-social.com

+353862621526

social

Instagram

LinkedIn