Case Study

THE WESTBURY

The Westbury Hotel

STRATEGIC CONSULTATION
CONTENT STRATEGY
VIDEO CREATION
VIDEO EDITING

Location / Dublin, Ireland

Client Since / 2022

Fun Fact / Eddie, the concierge, has worked there since the hotel opened over 40 years ago

 

ABOUT

The Westbury is a five-star luxury hotel in Dublin, named Condé Nast Traveller’s Readers’ Choice “No. 1 Hotel in Ireland” and Travel + Leisure’s “Best Hotel in Dublin.” For the past three years, Maverick Social has been The Westbury’s trusted creative partner, producing cinematic video content that elevates the hotel’s social media presence and captures its signature blend of Irish warmth and international sophistication. Each quarter, we deliver a two-day production capturing six to twelve premium video reels through a structured strategy, shoot, and edit process.

SELECTED WORK

Below is a selection of recent content created for The Westbury

AWARD WIN

2025

SUMMER VIDEO

2025

CELEBRATION

2025

CHRISTMAS

2025

BRAND FILM

2024

40 YEAR CELEBRATION

2024

SERVICES

See below for specific services offered to the Westbury

T&L AWARD FILM

When The Westbury was named “No. 1 Hotel in Dublin” by Travel + Leisure, Maverick Social created a film that celebrated not just the award but the people who earned it. A custom-designed newspaper announcing the accolade became the visual thread, passed between staff and guests throughout the hotel. The result was a visually rich, emotionally resonant video that balanced polish and heart, celebrating the human touch behind the brand’s success.

[ KEY FEATURES ]

  • Concept Development and Scripting
  • On-Site Cinematic Production
  • Narrative Editing and Colour Grading
  • Multi-Platform Delivery

We produced a heartwarming festive short film told through the eyes of two young guests and a kind-hearted porter who quietly weaves holiday magic behind the scenes. The story captured The Westbury’s festive atmosphere with elegance and emotion, establishing it as the ultimate holiday escape.

[ KEY FEATURES ]

  • Full Creative Development and Casting
  • One-Day Multi-Location Production
  • Cinematic Soundtrack and Editing
  • Social Media Optimisation

To mark The Westbury’s 40th anniversary, we told the story of Eddie, a beloved porter who has welcomed guests since opening day. Blending archive footage with a personal interview, the piece became a heartfelt celebration of loyalty, legacy, and humanity: values that define The Westbury.

[ KEY FEATURES ]

  • Archival Footage Integration
  • Interview Filming and Direction
  • Vertical Social Video Format
  • Emotional Storytelling and Editing

Our annual partnership with The Westbury includes ongoing content strategy, creative direction, and production planning. Each outlet, from Wilde to The Gallery, is given its own personality while staying true to the hotel’s overarching brand identity. This disciplined yet creative approach ensures every piece of content feels elegant, authentic, and distinctly Westbury.

[ KEY FEATURES ]

  • Annual Content Strategy Document
  • Quarterly Production Planning
  • Brand Voice and Visual Consistency
  • Seasonal Campaign Execution

Let’s create
Some magic

Address

Maverick Social, 
The Steelworks,
Foley Street, Dublin 

get in touch

hello@maverick-social.com

+353862621526

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