Case Study

Jumby Bay, Antigua

Jumby Bay, Antigua

CLIENT SINCE / 2023

OPERATING COMPANY / Oetker Collection

PROPERTIES / Blue Horizon & Calabash

FUN FACT / Jumby Bay derives its name from the Antiguan word “jumbee” for “playful spirit”.

ABOUT

Located off the coast of Antigua, Jumby Bay Island is one of the Caribbean’s most exclusive destinations, blending refined luxury with an effortless, barefoot spirit. Maverick Social partnered with the island’s private residences, including Blue Horizon and Calabash, to produce cinematic hero films, social media content, and ongoing digital storytelling that reflect the island’s serene elegance. Our work showcases the art of island living at its most authentic, balancing sophistication with a sense of home.

SELECTED WORK

Click the images below to view a selection of our work with Jumby Bay private residencies.

Calabash House

2023

Calabash Family Fun

2023

Blue Horizon Experience 

2024

Blue Horizon Aerials

2024

Blue Horizon resort hero

2024

Blue Horizon Tubing 

2024

SERVICES

read more about our work with Jumby Bay private residences below. 

Hero Video Production

We produced a cinematic hero film series for Blue Horizon and Calabash that showcased the island’s rare beauty and effortless sophistication. Shot across beaches, villas, and private coves, the films captured the rhythm of island life; slow mornings, golden evenings, and moments of quiet luxury.

[ KEY FEATURES ]

  • Full Creative Direction and Storyboarding 
  • On-Island Production (3-Person Crew) 
  • Aerial, Lifestyle, and Detail Cinematography 
  • Colour Grading, Sound Design, and Delivery 

To support Jumby Bay’s online presence, we developed a series of short-form films designed for Instagram reels, and website use. Each piece blended high-end visuals with organic storytelling, ensuring the content felt both aspirational and real.

[ KEY FEATURES ]

  • Social-First Video Creation 
  • Seasonal and Evergreen Campaigns 
  • Multi-Platform Adaptation
  • Performance Analytics and Optimisation

We managed and grew the social channels for Blue Horizon, developing a consistent posting strategy, tone of voice, and visual aesthetic that aligned with Jumby Bay’s signature elegance. Our goal was to build brand affinity while maintaining authenticity and charm.

[ KEY FEATURES ]

  • Content Planning and Scheduling
  • Copywriting and Caption Development 
  • Community Engagement 
  • Monthly Performance Reports

We designed and built the Blue Horizon website to reflect the serenity and sophistication of island life. Combining elegant UX with rich, cinematic imagery, the site provides a seamless user experience across devices while immersing visitors in the essence of Jumby Bay.

[ KEY FEATURES ]

  • Bespoke Website Design 
  • UX/UI Development 
  • SEO and Performance Optimisation
  • Ongoing Maintenance and Updates