Case Study

IRELAND'S BLUE BOOK

IRELAND'S BLUE BOOK

CLIENT SINCE / 2025

FUN FACT

ABOUT

Ireland’s Blue Book is a curated collection of Ireland’s most distinguished country houses, historic hotels, manor houses, castles, and restaurants, each independently owned and celebrated for its heritage, charm, and world-class hospitality. Maverick Social partnered with Ireland’s Blue Book to create a branded video series highlighting several of its lesser-known Connemara properties. The goal was to showcase their individuality and authenticity through cinematic storytelling that inspires bookings and elevates brand visibility across digital platforms.

SELECTED WORK

Rosleague Manor

2025

Currarevagh House

2025

Hayfield manor

2025

CASHEL House

2025

SERVICES

CONNEMARA PROPERTIES SERIES

We developed a story-led video format featuring Ireland’s Blue Book CEO, Michelle Maguire, in conversation with each property owner. Filmed on-site in Connemara, these relaxed, interview-style narratives were paired with sweeping cinematography that captured both the personality of the hosts and the natural beauty of the surroundings. The resulting films feel personal, immersive, and distinctly Irish, highlighting the character of each property in a way that feels intimate and genuine.

[ KEY FEATURES ]

  • Branded Video Series Development
  • Scriptwriting and On-Site Interview
  • Direction Cinematic Filming and Editing 
  • Voiceover Production and Sound Design

The finished films were optimised for social media and LinkedIn, creating content that worked seamlessly across Ireland’s Blue Book’s owned channels. The series gave the brand and its featured properties a fresh, modern voice. Moving away from static visuals toward high-quality, story-driven storytelling that feels timeless, personal, and engaging.

[ KEY FEATURES ]

  • Platform-Specific Formatting
  • Cohesive Brand Storytelling
  • Consistent Visual Identity 
  • Optimised Delivery for Social and Web

Our process was designed for agility without compromising quality. Each property was filmed over a day and a half with a two-person crew, balancing efficiency and creative precision. From pre-production scripting to post-production delivery, every stage was tightly aligned with the Blue Book team to ensure the tone and message reflected the brand’s prestige.

[ KEY FEATURES ]

  • Streamlined Two-Person Production Crew
  • Pre-Production Script and Shot Planning
  • One-Week Turnaround Per Video
  • All Edits Approved on First Cut