Case Study

Dromoland Castle

Dromoland Castle

SOCIAL MEDIA STRATEGY
CONTENT STRATEGY
CONTENT PRODUCTION
POST-PRODUCTION

CLIENT SINCE / 2020

LOCATION / County Clare, Ireland 

FUN FACT / The Beatles stayed at Dromoland Castle in the ’60s.

ABOUT

Dromoland Castle, a five-star luxury resort since 1963, is celebrated for its championship golf course, award-winning spa, and timeless Irish hospitality. Voted Ireland’s Best Hotel in the 2024 Irish Independent Reader Travel Awards and winner of Silver at the 2025 Gold Medal Awards, Dromoland continues to set the standard for refined Irish luxury. Maverick Social partners with the castle on a quarterly basis to produce cinematic, story-driven content that enhances their digital presence. Each quarter, we plan and deliver two-day shoots, producing six to twelve premium social reels and a growing library of 9:16 and 16:9 content that captures Dromoland’s elegance, warmth, and personality.

SELECTED WORK

Click on the images below to see a selection of recent work from Dromoland Castle.

Woman in the courtyard at Dromoland Castle

HISTORY TOUR

2025

Boy practising archery at Dromoland Castle

General Manager feature

2025

Hands kneading dough in the kitchen at Dromoland Castle

quartz bed

2025

Black-and-white archive photo of golfers in front of Dromoland Castle

THE BEATLES 

2025

Signature dish being plated at Dromoland Castle

SIGNATURE DISH

2025

Hand selecting eggs, food content at Dromoland Castle

MELODY EGG FARM

2025

SERVICES

read more about our recent work with dromoland castle Below.

HISTORY WALKING TOUR VIDEO

To celebrate Dromoland’s rich history, we created a Wes Anderson–inspired walking tour film that reimagines the traditional castle tour with a playful twist. Combining symmetrical framing, precise choreography, and subtle humour, the film introduces guests to the estate’s past through a visually distinctive and engaging lens.

[ KEY FEATURES ]

  • Concept and Script Development
  • Symmetrical Cinematography 
  • On-Site Direction and Talent Coordination 
  • Post-Production, Colour Grade, and Sound Design
Woman at the entrance to Dromoland Castle

We developed a video series highlighting Dromoland’s dedication to local ingredients and suppliers. Each episode followed a local farmer or producer before returning to the castle kitchen, where the Head Chef prepared a dish inspired by their work. The result is a heartfelt celebration of Irish provenance and craftsmanship that connects guests to the people behind every plate.

[ KEY FEATURES ]

  • On-Location Filming with Local Suppliers 
  • Storytelling and Interview Direction 
  • Culinary Cinematography and Editing 
  • Social Cutdowns for Reels and Stories
Chef at work in the kitchen at Dromoland Castle

Our ongoing retainer partnership with Dromoland includes quarterly two-day shoots and continuous post-production to maintain a cohesive and engaging online presence. Each content cycle is designed to evolve with the seasons, capturing everything from afternoon tea and festive celebrations to candid staff moments that bring the brand’s heart to life.

[ KEY FEATURES ]

  • Quarterly Video Productions Seasonal Campaign Development
  • Pre- and Post-Production Planning Seasonal Campaign Development
  • Seasonal Campaign Development
  • Platform Optimisation
Looking up through the trees at Dromoland Castle

In collaboration with Dromoland’s in-house marketing team, we crafted a yearly content strategy that refined their digital tone of voice and visual direction. The focus was on making the brand more playful, characterful, and recognisably Dromoland while maintaining the polish expected of a world-class luxury resort.

[ KEY FEATURES ]

  • Annual Content Strategy Document 
  • Tone of Voice and Visual Guidelines
  • Content Calendar and Rollout Planning
Grand hallway with a stained-glass window at Dromoland Castle
Let’s create
Some magic
Maverick Social logo

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