Case Study / Ballyfin – Maverick Social

Case Study

Ballyfin Demesne

Ballyfin Demesne

Client Since / 2024

Location / County Laois, Ireland

Fun Fact / The house has views of the largest manmade lake in Ireland.

ABOUT

Ballyfin Demesne is a five-star country estate that holds a Michelin Star and Three Michelin Keys, and was named Travel + Leisure’s #1 Resort Hotel in Ireland & the UK in 2024.

Over the past year, Maverick Social has led the strategy, creative direction, and social media management of Ballyfin’s digital presence, producing a suite of cinematic video content that captures the estate’s unique blend of Irish heritage and modern luxury.

Through an annual content plan that includes quarterly two-day shoots, strategic scheduling, and continuous optimisation, we have helped shape a refined and consistent brand voice across all digital platforms.

SELECTED WORK

Click the images below to view a selection of our recent work with Ballyfin.

MICHELIN STAR

2025

Sense of Place

2025

History Tour

2025

Website hero

2025

Suite

2025

One Shot

2025

SERVICES

read more about some of our recent projects with ballyfin below.

MICHELIN STAR VIDEO CAMPAIGN

When Ballyfin was awarded a Michelin Star in 2025, we produced a dynamic, narrative-driven film to announce the achievement in a fresh and cinematic way.

The piece celebrated the craftsmanship of the kitchen and its connection to the estate’s gardens and producers, showcasing Ballyfin’s culinary excellence through rich visuals and modern storytelling.

[ KEY FEATURES ]

Narrative Concept and Storyboarding
Kitchen and Estate Cinematography
Dynamic Filming and Editing Techniques
Multi-Platform Social Rollout

WEBSITE HERO CAMPAIGN

We produced a calm, cinematic video to serve as Ballyfin’s website introduction. Using slow, natural movement and observational framing, the film invites viewers into the rhythm of the estate, capturing its architecture, serenity, and understated grandeur.

[ KEY FEATURES ]

Concept and Shot Design
On-Site Filming and Direction
Long-Lens Cinematography
Colour Grading and Web Integration

CONTENT CREATION

Our ongoing partnership with Ballyfin includes year-round content creation to keep their social media channels fresh, consistent, and engaging. Each quarter, we produce six to twelve premium reels that showcase the estate’s people, moments, and atmosphere. From elegant dining scenes to the quiet beauty of the gardens. Every piece is designed to feel cinematic, authentic, and aligned with Ballyfin’s brand of “light-hearted luxury.”

[ KEY FEATURES ]

Quarterly 2-Day Video Productions
Seasonal Campaign and Reel Creation
Tailored Pre and Post-Production
Platform Optimisation and Analytics

SOCIAL MEDIA MANAGEMENT

We manage Ballyfin’s social channels throughout the year, ensuring all content aligns with the estate’s refined tone and visual identity. Our team oversees scheduling, copywriting, engagement, and reporting to maintain a digital presence that is elegant, approachable, and unmistakably Ballyfin.

[ KEY FEATURES ]

Content Planning and Scheduling
Copywriting and Caption Development
Community Engagement and Reporting
Performance Tracking and Optimisation

Let’s create

Some magic

Address

Maverick Social,
The Steelworks,
Foley Street, Dublin

get in touch

hello@maverick-social.com

+353862621526

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