Case Study

SENTOSA GOLF CLUB

SENTOSA GOLF CLUB

AGENCY PARTNER / 54

PROJECTS / LIV 23/24/25/26 + LPGA 23/24/25

CATEGORY / Golf Club

FUN FACT / Golfer’s enjoy views of Marina Bay Sands from the 5th hole

ABOUT

Sentosa Golf Club, recognised as Asia’s number one golf course, brought Maverick Social on board to produce a week-long content campaign that captured the precision, discipline, and excellence behind one of the world’s leading golf venues. Our goal was to position Sentosa as “The Augusta of Asia”, highlighting not just the tournament action, but the people, preparation, and passion that define the club’s standard of excellence.

Working in close partnership with 54, we developed all creative concepts and filming schedules in advance to ensure every moment was captured with purpose. Our three-person crew was on-site throughout Golf Week, filming from Tuesday to Sunday — covering early morning course prep, player practice rounds, agronomy operations, and behind-the-scenes moments that showcase what it takes to deliver a world-class tournament experience.

SELECTED WORK

Below is some recent work shot during 2024 LIV GOLF Singapore on behalf of Sentosa Golf Club.

50 years of excellence

2024

LIV GOLF ANNOUNCEMENT

2024

BRYSON DECHAMBEAU

2024

AGRONOMY

2024

BROOKS KOEPKA

2024

HERO

2024

SERVICES

SENTOSA HERO FILM

At the heart of the campaign was the hero film, narrated by Sentosa Golf Club’s General Manager, Andy Johnston. His voiceover guided viewers through the course and operations, offering a personal perspective on what makes Sentosa truly exceptional.

The film showcased the meticulous attention to detail that defines the club’s agronomy and conditioning — from sunrise mowing to final tournament checks. Sweeping aerials, cinematic slow-motion, and intimate behind-the-scenes moments painted a picture of precision and pride, reflecting Sentosa’s place at the top of Asian golf.

[ KEY FEATURES ]

  • Creative concept and narrative development
  • On-site production across Golf Week
  • Voiceover scripting and direction with Andy Johnston
  • Aerial drone cinematography and agronomy coverage
  • Colour grading, sound design, and post-production

Our coverage extended across multiple tournaments hosted at Sentosa, including the HSBC Women’s World Championship (2023), LIV Golf Singapore (2023 and 2024), and the upcoming LIV Golf 2025.

Across each event, we focused on capturing the elements that make Sentosa unique: the pristine conditions, player preparation, service excellence, and the unwavering dedication of the agronomy team.

The content offered fans and players alike a rare look behind the ropes, celebrating the craft and precision that maintain Sentosa’s global reputation for perfection.

[ KEY FEATURES ]

  • Tournament storytelling and real-time event coverage
  • Focus on agronomy, service, and course conditioning
  • Player and spectator experience content
  • Cinematic highlight and social video creation

Through this ongoing creative partnership, Maverick Social and 54 have helped shape Sentosa Golf Club’s digital identity as the benchmark for golf in Asia.

The visual tone, storytelling style, and attention to detail in every video reinforce the club’s reputation as a world leader in both excellence and experience — “The Augusta of Asia.”

[ KEY FEATURES ]

  • Long-term creative partnership with 54
  • Consistent digital storytelling across major tournaments
  • Premium brand positioning and narrative cohesion
  • Elevated global recognition through cinematic content