Case Study

The RYder cup

THE RYDER CUP

STRATEGIC CONSULTATION
CONTENT STRATEGY
VIDEO CREATION
VIDEO EDITING

CLIENT / European Tour Group

PROJECT / 2023 Ryder Cup

LOCATION / Rome, Italy

DATE / September 2023

ABOUT

The Ryder Cup is one of the most iconic sporting events in the world, bringing together the best golfers from Europe and the United States in a celebration of competition, camaraderie, and national pride. 

Maverick Social partnered with Ryder Cup Europe in 2023 to create digital content for the tournament’s global social media channels. Our goal was to capture what it truly feels like to be there, not just the golf, but the atmosphere, the fans, and the emotion that define the Ryder Cup experience.

SELECTED WORK

Below is a selection from the 2023 Ryder Cup; all content was shot, edited and delivered onsite.

WINNING MOMENTS

2023

FIRST TEE

2023

THE FANS

2023

CHEF’S KISS

2023

STOP MOTION

2023

HYPE VIDEO

2023

SERVICES

Below is a brief overview of how the project was executed

THE BRIEF

The Ryder Cup team wanted to go beyond traditional highlight reels. They challenged us to design a social-first content strategy that put the fans at the centre of the story. The goal was to grow the tournament’s digital footprint and connect with a wider, younger audience online.

We set out to capture every facet of the week, from grandstand roars and concert nights to the quiet human moments in between. The approach was fast, emotional, and visually distinct, reflecting the modern energy of the Ryder Cup.

KEY POINTS

  • Social-first content strategy focused on fan experience
  • Real-time capture, edit, and publishing across platforms
  • Distinct storytelling styles for each video
  • Strong visual identity and brand integration

Working closely with the Ryder Cup media team, we mapped out every element of the fan journey, from sunrise on the first tee to the post-round celebrations. With a lean team on-site, every shot was planned for energy, pace, and authenticity.

We produced 25 unique short-form videos, each designed to tell its own story while contributing to an overarching narrative of passion, community, and spectacle. From the first fans sprinting to the grandstand on Friday morning, in a scene that resembled the running of the bulls in Pamplona, to the jubilation of Europe’s winning moment on Sunday, every piece captured the raw emotion and humour that make the Ryder Cup special.

We also filmed a hidden-camera prank that added personality and levity to the week, as well as a tongue-in-cheek “Italian Chef’s Kiss” video that blended iconic cultural flair with Ryder Cup humour. Each edit was completed on-site within hours, combining punchy music, bold graphics, and sharp pacing to keep fans engaged across platforms.

[ KEY FEATURES ]

  • On-site filming across all fan zones and event venues
  • Real-time editing and daily publishing
  • Candid fan storytelling and behind-the-scenes access
  • Humorous and cultural content creation (Chef’s Kiss, prank video)
  • Coordination with Ryder Cup Europe’s social media team

Across the tournament week, we delivered 25 bespoke videos, each filmed, edited, and published in real time on Ryder Cup Europe’s channels. The result was a record-breaking digital performance that reshaped how the Ryder Cup connects with its global audience.

By putting fans at the heart of the story, Maverick Social helped redefine the Ryder Cup’s digital presence, creating content that felt real, immediate, and impossible not to share.

[ RESULTS ]

  • Over 600 million impressions and pageviews across all Ryder Cup platforms
  • 347 million impressions for Ryder Cup Europe, up 117% from 2018
  • 197.6 million video views across channels
  • 26.7 million interactions on social media
  • 500,000 new followers added during the tournament
Let’s create
Some magic

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